Request
Tell us what you're trying to decide and what would change if you knew the answer.
AskSociety
See before you commit
Before you make the decision, see where your audience splits.
See the support, the resistance, and what's driving the difference.
Bring the decision. We'll run the study and tell you what it means.
Done-for-you studies · Results within 48 business hours · $500 for one decision, or $2,000/month
Founding access · Limited to 5 companies
48 business hoursstandard delivery
Unlimitedstudy requests
1 at a timeactive research
Written readwith every study
Why AskSociety
Ask a society before you launch the wrong thing. You do not have to learn the expensive way.
WITHOUT ASKSOCIETYDecide → Commit → Find out
WITH ASKSOCIETYDecide → Explore → Act
Traditional research can take weeks. A model gives you one synthesized answer. AskSociety does the research for you, exposing support, resistance, disagreement, and why.
Sized
to the question, not to a fixed panel
72
psychological foundations
1
audience that persists between studies
None of them are real people. Every resident is built from a psychological profile and their own circumstances, and answers independently. Nobody sees what anyone else said, and nobody is asked to agree with you. That is the design, not a shortcut: it is what lets a study show you where an audience splits and why, instead of an average. Treat the result as a rehearsal for the decision, not a survey of the public and not a prediction of what it will do.
How it works
You bring the decision. We do the research.
The customer experience is simple: request the research, then get the evidence and our read back in your workspace.
We design
We frame the research question, determine who should answer, and build the study.
We run the study
Residents respond blind and independently while we review patterns, contradictions, and evidence quality.
You get the read
Results land in your workspace with our written interpretation, recommendation, and next test.
Solutions
The decisions that usually go unresearched.
PRICING / CONFIDENCE
Know what people will pay, and why.
See whether resistance comes from affordability, confidence, relevance, or something hidden inside the average.
01Separate price resistance from trust resistance
02See who would pay more and what they require first
03Turn the result into a bounded real-world test
OFFER
$500
/ month
The price is visible. The confidence threshold is the real decision.
01Live demoMust have
02Decision briefHigh value
03Team workspaceUseful
04AI summaryExpected
MATTERSNOISE
Prioritize the parts people actually value before you build the rest.
The evidence enters the world
AskSociety does not start from a blank prompt.
It starts from the decision you actually have.
Your question and evidence define the study context. Interviews, surveys, sales calls, category research, customer language, and founder knowledge can enter with it so the answers respond to the decision you actually face.
Have evidence? Send it. Don’t? We can still start with the decision.
What people already told you.
Transcripts, category language, purchase triggers, and the words customers use themselves.
Where interest turns into hesitation.
Objections, timing, authority, perceived risk, and the moments a sale slows down.
The category around the decision.
Existing studies, alternatives, competitive context, and constraints already visible in the market.
The signal that never made the spreadsheet.
Pattern memory, instinct, edge cases, and prior outcomes that still belong in the room.
EVIDENCE IN
The audience is bounded around the decision.
72psychological foundations
Sizedper study, not a fixed panel
1audience that persists
Underneath the aggregate
One instrument.
Hundreds of different internal worlds.
12 families shown
72 psychological foundations underneath
The population is built on BrandNeue’s 72-archetype psychological framework, crossed with life context, incentives, budget, experience, and relevant identity or circumstance. The aggregate is useful because the individual reasoning underneath it is preserved.
A disagreement, not an oracle
The useful part is not consensus.
It is why people disagree.
The aggregate tells you where your audience lands. The resident-level record tells you why. Support, resistance, uncertainty, and dissent remain attached to the reasoning that produced them.
RO
Raymond OkaforThe Sage · 45 · consultant
RESISTS
One demonstration is not enough evidence. He wants a second case and someone he can verify it with.
WHYProof depth, not price
GW
Gloria WhitmanThe Ruler · 52 · shop owner
RESISTS
The price is secondary to what happens after purchase. She wants the risk bounded before saying yes.
WHYPost-purchase uncertainty
MC
Marcus ChenThe Magician · founder
DISSENTS
A convincing live proof changes the economics entirely. For him, seeing it work collapses the objection.
WHYLive proof changes the answer
Every response recorded
Reasoning stays inspectable
Dissent stays visible
The written read
The study gives you evidence.
The read tells you what it means.
Every study includes our written interpretation of what the room did, what it means for your specific decision, what to watch, and what deserves testing next.
AskSociety tells you what deserves testing. Human behavior tells you what to believe.
01
Where support and resistance concentrate across the relevant segments.
02
What is stopping them and which objections actually matter.
03
What the pattern means for the decision you actually have to make.
04
What remains uncertain and deserves real-world validation.
ASKSOCIETYWritten read · illustrative
STRONG DIRECTIONAL LEAD
Should the $197 offer launch with a live demo?
Independent response, then deliberation
SUPPORT BY SEGMENT
AI-heavy78
Fence-sitters55
Cautious38
CONFIDENCE
74
Measured in-study, not ground truth
WHAT IS STOPPING THEM
Cannot judge it without seeing it work43%
Unclear what happens after payment25%
THE READ
The price is not the primary problem. Hold the price, lead with live proof, and answer the repeatability question before asking for the sale.
See a real written read
How much do you trust AI?
We asked how much people trust AI. AskSociety relies on AI too. We published the resistance anyway.
View the full public study →
Case studies
What the studies found.
AskSociety
How a pricing study revealed confidence, not price, was the real constraint
41%
would consider the $197 offer
34%
hesitated because they needed more proof
DECISION IMPLICATION
Don’t default to lowering the price. Increase the proof.
AskSociety
How three messages exposed the difference between attention and trust
3
message directions tested against one audience
All
independent reasons preserved behind the result
DECISION IMPLICATION
Attention is not enough. The message also has to earn trust.
AskSociety
What happened when we asked whether AI is good for humanity
72
psychological foundations beneath the population
1
audience with disagreement left intact
DECISION IMPLICATION
The useful signal is not the average. It is where belief splits, and why.
Two ways in
One decision,
or all of them.
One instrument, two ways to buy it. $500 puts a single decision through it, end to end, so you can see what it does with a question you already care about. $2,000 a month puts the queue through it. You send the next decision when it comes up.
You don't get an answer. You get where it splits, who resists, and why.
Your question goes to a collective of individuals, each built from a psychological profile and their own circumstances, answering independently, built to the size the question needs. Nobody sees what anyone else said. Nobody is asked to agree with you.
One-off · try it on one decision
$500One decision
One decision,
worked properly.
Two working sessions, four days apart, on the decision in front of you.
- Two 60-minute working sessions.
- The variations your first result makes obvious.
- A one-page brief and one recommended real-world test.
Send me the decision you're facing. I'll tell you within two business days whether this is the right instrument for it.
One per company. If you continue to Managed within seven days, the full $500 credits to your first month.
Send the decision →Subscription · founding rate
$2,000per month
A research team
without building one.
For five founding companies, AskSociety becomes the research layer behind the decisions that usually go unresearched.
- Unlimited requestsSend the next decision when it comes up.
- One active study at a timeA simple queue instead of credits or study limits.
- 48-business-hour deliveryFrom accepted request to results in your workspace.
- We design the researchFraming, audience design, instrument design, run, and review.
- A written read with every studyWhat the evidence means for the decision in front of you.
5 founding companies. Locked for twelve months, pause or cancel anytime, first-month confidence guarantee.
Request founding access →What every study includes. Every study runs a minimum of 288 residents drawn from 72 psychological foundations across 12 families. Questions that need more resolution run additional rounds of 288.
Request a study
What are you deciding?
If there is a decision you are about to make without knowing how your audience will react, bring it here. We'll run the study and tell you what it means.
1
Tell us the decision. Price, offer, message, product, launch, positioning, or another consequential choice.
2
Tell us what it would change. This is what separates a researchable decision from curiosity.
3
We take it from there. Frame, cast, design, run, read, deliver.
Questions, answered.
The questions worth resolving before you trust this with a real decision.
Request a studyNo. AskSociety uses a digital population built from psychological foundations, demographic context, budgets, incentives, and other constraints. Residents are simulated. The value is in structured disagreement and decision rehearsal, not pretending the residents are human respondents.
No. The system is designed to preserve resident-level independence rather than ask one model to perform a panel in a single conversation. The audience is bounded and cast around the decision, the instrument is run, and the resulting records are analyzed for patterns, dissent, and reasons.
The audience is cast around the question and the people whose perspectives matter to that decision. The goal is not a generic panel; it is a population whose composition changes with what you are actually testing.
Yes. The casting system can be shaped around the audience or stakeholders relevant to the decision, including demographic and contextual dimensions when they matter to what you are asking.
Treat AskSociety as a rehearsal, not a prediction. It can measure what happened inside the study and reveal what deserves attention, but it cannot establish what real people will do. The next real-world test is what turns a useful read into evidence you can believe.
Your question and evidence are used to shape the study context so residents respond to the decision you are actually facing. Specific retention, access, deletion, and data-handling terms are governed by the Privacy Policy.
No. AskSociety helps you decide what deserves human testing, where to look, and which uncertainty is worth paying to resolve. Human behavior remains the standard for what to believe.
Delivered within 48 business hours. Requests received after 3pm start the clock the next business day. If we need one clarification to run the study properly, the round trip pauses the clock and it restarts on your reply, visible on your request rather than buried.
Unlimited requests, one study active at a time. A big question like "product-market fit, pricing, segmentation and go-to-market" becomes sequential studies, and you get all of them. Each study also includes one refinement pass: an additional cut, a different segment, or a follow-up on the same material.
If your first study doesn't give you materially more clarity or confidence about the decision, we refund your first month.
Anytime. Pausing keeps your account, your audience, and your study history; billing simply stops until you return. Cancel works the same way. Memberships include up to 2 users.